Jon Rothstein (@JonRothstein) is the latest guest on The Upside podcast with Adam Finkelstein.
Rothstein is one of the most prominent analysts in all of college basketball through his work at CBS Sports and especially from his presence on social media (particularly Twitter).
Adam Finkelstein describes the CBS Sports college basketball insider as having “an entrepreneurial approach to the media industry”. He’s a model for how modern sports media requires branding, marketing, customer engagement, and distribution across multiple platforms.
Rothstein shares his specific approach and how it was shaped by the way the media industry has evolved in recent years.
He also shared his surprise when his Twitter audience exploded after an appearance on Barstool Sports’ Pardon My Take and gives insight on the importance of giving back, gratitude, perseverance and what he’s working on now.
Anyone interested in working in sports media should be studying Jon Rothstein. You won’t want to miss this episode.
Recent guests on The Upside include:
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