Cox Honors Valley & Southern Arizona Latina Women Entrepreneurs

One-of-a-kind campaign celebrates its fifth year showcasing Latina business owners.


                                                    Yesica Reina, Owner of Colados Coffee and Crepes


For the fifth year, Cox Communications is recognizing Valley and Southern Arizona Latina entrepreneurs whose leadership and entrepreneurial spirit are perfect examples of the rapid growing women-owned businesses throughout the country.

According to the U.S. Hispanic Chamber Commerce, over the past decade, there has been a nearly 200 percent increase in Latina-owned business, a sign of enormous growth by any measure, especially when compared to the 55 percent increase made by their non-Hispanic female counterparts. In addition, from 2002 to 2015, Latina-owned businesses in Arizona have increased by 73 percent, with over 21,400 total businesses currently flourishing.

“We are excited to continue our tradition of supporting businesses in Arizona not only by providing outstanding business telecom services, but also by saluting the successes of Latina entrepreneurs in our community. Rosa and Yesica are fine examples of local business leaders that are thriving and making our economy strong,” said John Wolfe, Senior Vice President and Southwest Regional Manager, Cox Communications.

Yesica Reina: Owner of Colados Coffee and Crepes

Colados Coffee Inc. is a family-owned establishment that serves traditional style coffee and specialty crepes. Its unique coffee flavors, delectable crepe recipes mixed with modern style and friendly atmosphere will provide a whole new “coffee house” experience to the residents of the area. Their unique coffee brewing process dates back many generations and is a cultural flavor that cannot be found in coffee houses anywhere in the Phoenix metropolitan or West Valley areas.

Cox has partnered with the Arizona Hispanic Chamber of Commerce, Azteca America television and Prensa Hispana to honor business owners Rosa Cardenas and Jessica Reina. The honorees will be featured in 30-second spots produced by Cox Media in English and Spanish and will run on air on Cox and Azteca American in July and August. In addition, they will also be profiled in Prensa Hispana and through the Chamber’s communication vehicles.

“The number of Latina entrepreneurs in Arizona has tripled in the past decade, and they’ll continue to be at the vanguard of business growth for years to come,” said Mónica Villalobos, Vice President for the AZHCC. “The Cox Latina Entrepreneurs Program pays tribute to the diligence and brilliance of these visionary innovators, and we’re proud to support this prestigious program for the fifth year in row. The business acumen of Latinas is undeniable and a key driver of our nation’s economic growth.”

More from YurView
Fairfax School Bond Referendum Could Fund Improvements for the County's Schools

Rosa Cardenas: Owner of Blush Boutique

Blush Boutique was founded in 2013. Rosa had a vision of creating a unique boutique unlike anything in Phoenix. Blush Boutique offers a shop where customers are able to get beauty services, purchase clothing and accessories. Everything you need to be a Blush Beauty!


“Over the past five years we have had the opportunity to see many Latina entrepreneurs soar to greater heights,” said Lisa Lovallo, Market Vice President, Cox Communications Southern Arizona.

Cox has partnered with the Tucson Hispanic Chamber of Commerce, Azteca America Tucson television and AZ Bilingual newspaper to honor business owners Edith Villalobos-Zamora and Candace Flores Carrillo. The honorees will be featured in 30-second spots produced by Cox Media in English and Spanish and will run on air on Cox and Azteca America Tucson in July and August. In addition, they will also be profiled in AZ Bilingual and through the Chamber’s communication vehicles.

“It’s with great honor that the Tucson Hispanic Chamber of Commerce partners with Cox to support this wonderful program for the fifth year in a row,” said Lea Márquez Peterson, President and CEO for the THCC. “Latina-owned businesses continue to be the fastest growing business segment in the nation as well as in Southern Arizona. We are delighted to honor exceptional Latina owned businesses in such a unique way.”

The individuals featured in the Southern Arizona campaign include:

Edith Villalobos-Zamora: Owner of EmV Design Build

EmV Design Build specializes in residential and commercial interior renovations and additions throughout the Foothills of Tucson. Edith also works with builders on new construction and commercial projects by specifying all interior finishes and creating custom designs and built-ins for spaces. Edith is a licensed, bonded, and insured remodeling residential and commercial contractor.

Candace Flores Carrillo: Owner of The Stillwell House & Garden

Renowned event and party planner Candace Flores Carrillo of El Charro Café and Catering Company purchased the Stillwell House & Garden with visions of carrying on the tradition of authentic and legendary Tucson celebrations – equipped with her talented and experienced culinary legacy. With her mother, renowned Chef Carlotta Flores of El Charro Café, Candace updated and refined the historic property to create the premier Downtown Tucson party destination that The Stillwell House & Garden has become today.