AARP Arizona Launches New Radio and Social Media Platform

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By Jordie Mallace

AARP Arizona is bringing together the Hispanic community in an innovative new way. AARP Arizona Hispanic Connection, launched in May 2017, is a radio-social media platform to educate the community about relevant issues, connect all Hispanics and highlight the accomplishments of Latinos. This platform promotes three elements: education, celebration and connection.

AARP Arizona Hispanic Connection networks community thought leaders to educate on relevant issues. History, health, education and money are among the timely topics. This platform celebrates Latino accomplishments (academically, politically, business, arts), and connects Hispanics of all generations.

Dr. Adriana Perez, a primary partner in AARP Arizona Hispanic Connection shared, “The AARP Arizona Hispanic Connection will provide an important and dynamic platform to promote a culture of Health for local and regional communities. I am excited to join this unique initiative, focused on the strengths and past, present and future contributions of Arizona Hispanic leaders that make an impact every day in their own field. For me, having this platform, supported by AARP, will provide a powerful tool for nurses, social workers, physicians, and other health care providers to engage in social media and radio discussions that cover timely health issues that impact Arizona Hispanics, including resources for leading health across generations!”

The platform consists of a Facebook Page, a weekly radio program and a Youtube Channel.

Radio hosts, David Parra and Alex Juarez, are AARP Arizona staff, and work directly to come up with timely issues that are most relevant to Hispanic culture. Their main component is to educate. Last week’s episode focused on keeping your finances in order. Planning for the future and saving for retirement were two prominent topics that were continuously talked about. The unique and beneficial program shares tips, advice, knowledge and solutions for every generation with the expertise of Hispanic-American leaders within the community.

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The connection element within the Latino community is continuously being exercised. When coming up with imagery for their platforms, AARP Arizona reached out to local Arizona artist, David Murrieta, who then created the image for their social media channels. There is also a mural of his artwork on 7th Street south of I-10. Producer Miguel Alonso, also created the jingle behind the platform. Facilitating a connection between the Hispanic community is one of the programs main goals.

AARP Arizona Hispanic Connection is an incredible way to access free information, guidance and education from Hispanic-American experts on any issue. The platform already has 1,201 followers on their Facebook page and is continuing to grow. Joining the program is easy! Like AARP Arizona Hispanic Connection on Facebook and follow along, listen in every weekend and watch on YouTube. This is time well spent learning about important issues within the community.

Please find more information on how you can access the platforms here:

  • Facebookwww.facebook.com/aarparizonahispanicconnection
  • Radio Program (our show will be in English):1190-AM / Saturdays 8 am – 9 am AZ time / Radio shows available also by Facebook Live @aarparizonahispanicconnectionand at the station’s website: hwww.onda1190am.com
  • YouTube: (search for AARP Arizona Hispanic Connection)